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From Zoho CRM to a CRM built around the business
How LXL Ideas adopted FlowZo CRM to connect school enquiries, sales, and post-sales delivery, with custom dashboards and no-code, configurable workflow stages.
About LXL Ideas
LXL Ideas develops film-based educational programs that promote life skills, creativity, and social awareness among students.
Its programs include School Cinema and SCIFF (School Cinema International Film Festival), delivered in partnership with schools. Managing the relationship does not end when a school agrees to participate: the team must also coordinate payments, onboarding, platform access, training, and program execution.
One connected journey, from first enquiry to program completion.
Visibility for sales teams, implementation teams, and management, all within a single CRM.
Standard CRM capabilities were not the whole answer
Before FlowZo, LXL Ideas used Zoho CRM at a reported ₹1,800 per user per month. Business-specific customization needed an external implementation partner, and the team also needed structured post-sales execution.
Customization dependency
Business-specific changes required working with a Zoho customization partner.
Post-sales complexity
Schools needed to move through registration, payment, onboarding, OTT access, training, and completion after the deal was won.
Management visibility
Leaders needed dashboards aligned to LXL's own sales and implementation stages.
Multiple lead sources
Enquiries came through different digital channels and needed consolidated tracking.
Follow-up coordination
Sales teams needed clearer visibility into proposals, follow-ups, lost schools, and conversions.
Recurring licensing cost
The previous Zoho subscription was ₹1,800 per user monthly, compared with ₹500 per user monthly for FlowZo: ₹1,300 saved per user each month, excluding taxes and other fees.
The requirement was not just to manage leads. It was to manage the complete school relationship after the sale, at 72.2% lower subscription cost.
Purpose-built workflows, connected in one CRM
FlowZo configured LXL's School Cinema and SCIFF operations with separate pre-sales and post-sales workflows, integrated lead capture, customized lead views, and business-specific dashboards.
From enquiry to won deal
Lead generation, qualification, proposals, follow-ups, conversion, and lead-source and status reporting.
From won deal to delivery
A dedicated after-sales journey tracks operational milestones through program completion.
Custom dashboards
Stage-level KPI cards, funnel charts, pie charts, bar charts, and date filters provide tailored oversight.
No-code, dynamic post-sales configuration
Administrators can add, remove, rename, and reorder post-sales stages directly in the UI, without developer involvement. LXL's five-stage journey is one example.
Operational visibility beyond deal closure
The custom post-sales dashboard shows won deals and stage-specific counts, with funnel, pie, and bar charts, so management can see where each school sits in the implementation process.
The figures in these screenshots are a point-in-time product view, not independently verified before/after business impact metrics.
Lead capture, communication, and smart views
Lead integrations
Google Ads, Meta Ads, and Instagram for lead capture into the CRM.
Communication
Email and FreJun calling integration to support customer interactions and call tracking.
Targeted Smart Views
Dedicated views for Meta Leads, Website Leads, and Lost Schools, plus a customized lead grid with relevant school and follow-up fields.
What changed for LXL Ideas
| Area | Previous setup / requirement | FlowZo implementation |
|---|---|---|
| CRM subscription | Zoho CRM at ₹1,800 per user/month | FlowZo CRM at ₹500 per user/month (72.2% lower subscription cost) |
| Workflow customization | External Zoho implementation partner required for business-specific customization | Administrators can add, remove, rename, and reorder post-sales stages without coding |
| Sales management | Need for program-specific lead and deal visibility | Separate pre-sales tracking for School Cinema and SCIFF |
| Post-sales execution | Need to track implementation after a sale | Dedicated five-stage post-sales workflow |
| Reporting | Need for tailored operational reporting | Custom KPI cards and stage-wise charts |
| Lead management | Multiple sources and follow-up requirements | Lead integrations, customized grids, and Smart Views |
A more connected customer lifecycle
The documented outcomes are operational capabilities. Subscription savings are ₹1,300 per user per month (72.2%), excluding taxes and fees. Operational time savings have not been quantified.
Centralized school relationships
School Cinema and SCIFF workflows managed within one CRM environment.
Better stage-level visibility
Dedicated post-sales dashboard widgets show implementation status.
Configurable operations
Administrators can maintain stage definitions without developers.
Structured fulfillment
Registration, payment, onboarding, access, training, and completion can be tracked after conversion.
Consolidated lead activity
Marketing integrations and Smart Views support lead management.
Business-specific reporting
Management dashboards reflect the customer's actual operating process.
72.2% lower recurring subscription cost
At the stated per-user monthly rates, FlowZo saves ₹1,300 per user each month, or ₹15,600 per user annually.
| Users | Zoho / year | FlowZo / year | Annual savings |
|---|---|---|---|
| 10 | ₹2,16,000 | ₹60,000 | ₹1,56,000 |
| 25 | ₹5,40,000 | ₹1,50,000 | ₹3,90,000 |
| 50 | ₹10,80,000 | ₹3,00,000 | ₹7,80,000 |
| 100 | ₹21,60,000 | ₹6,00,000 | ₹15,60,000 |
Illustrative subscription-only calculations; not LXL Ideas' verified actual user count or total spend. Excludes taxes, implementation, customization and other fees.
Your business. Your workflow. Your dashboard.
Why adapt your business to a fixed CRM process? Build a connected sales and post-sales experience that matches how your team actually works.