Server-to-server integration

Deliver conversion events without relying on the browser

Server-side delivery sends outcomes directly from your data to ad platforms, so ad blockers and browser limits matter less.

The problem

The limits of browser tracking

Blocked scripts

Ad blockers and privacy settings drop pixel events.

No offline view

Browser tags cannot see calls, visits or sales.

Limited identifiers

Less data is available for matching.

Step by step

How server-to-server delivery works

  1. 1

    Event occurs

    A lead stage changes in your CRM.

  2. 2

    Prepare

    RevenueSignal builds the event with permitted match data.

  3. 3

    Send

    It is delivered server-side to Meta or Google.

  4. 4

    Confirm

    The response is logged and monitored.

Capabilities

What you get

Beyond the browser

Events are not tied to a page view.

Offline outcomes

Report calls, visits and sales.

Security-minded

Only approved fields leave your systems.

Logged delivery

Every send is recorded.

In practice

The path of one event

Simplified.

1  CRM: lead moves to "Qualified"
2  RevenueSignal builds the event
   + approved match data only
3  Sent server-side to Meta / Google
4  Response logged
   retry on failure, alert if it keeps failing
The difference

Browser tags versus server-side delivery

Without RevenueSignal

  • Ad blockers drop pixel events
  • Calls, visits and sales are invisible
  • Fewer identifiers available

With RevenueSignal

  • Events are sent from your data, not the page
  • Offline outcomes can be reported
  • Approved identifiers support matching
Getting started

Before we start

1

CRM access for stage changes

2

Meta dataset and Google account access

3

Approved fields for matching

4

Your data-protection requirements

Common questions

We don't fight your stack

We already have a CRM. Do we need to replace it?

No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.

We already send leads to Meta through the Conversions API.

That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.

Do you send all our CRM data to Meta or Google?

No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.

Can you guarantee lower cost per lead or higher ROAS?

No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.

Can we start with one project?

Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.

Give your ads a better signal to learn from

Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.

Request a readiness review