Deliver conversion events without relying on the browser
Server-side delivery sends outcomes directly from your data to ad platforms, so ad blockers and browser limits matter less.
The limits of browser tracking
Blocked scripts
Ad blockers and privacy settings drop pixel events.
No offline view
Browser tags cannot see calls, visits or sales.
Limited identifiers
Less data is available for matching.
How server-to-server delivery works
- 1
Event occurs
A lead stage changes in your CRM.
- 2
Prepare
RevenueSignal builds the event with permitted match data.
- 3
Send
It is delivered server-side to Meta or Google.
- 4
Confirm
The response is logged and monitored.
What you get
Beyond the browser
Events are not tied to a page view.
Offline outcomes
Report calls, visits and sales.
Security-minded
Only approved fields leave your systems.
Logged delivery
Every send is recorded.
The path of one event
Simplified.
1 CRM: lead moves to "Qualified" 2 RevenueSignal builds the event + approved match data only 3 Sent server-side to Meta / Google 4 Response logged retry on failure, alert if it keeps failing
Browser tags versus server-side delivery
Without RevenueSignal
- Ad blockers drop pixel events
- Calls, visits and sales are invisible
- Fewer identifiers available
With RevenueSignal
- Events are sent from your data, not the page
- Offline outcomes can be reported
- Approved identifiers support matching
Before we start
CRM access for stage changes
Meta dataset and Google account access
Approved fields for matching
Your data-protection requirements
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review