Know the moment your conversion signal breaks
A feedback loop that fails silently can cost weeks of poorly optimised spend. RevenueSignal watches delivery and tells you early.
What goes wrong without monitoring
Silent failures
An expired token or changed field can stop events with no visible error.
Late discovery
Teams notice only when results drop.
No audit trail
Hard to prove which events were sent.
How monitoring works
- 1
Watch
Track events sent and accepted per destination.
- 2
Detect
Flag drops, rejections and missing data.
- 3
Alert
Notify the right person.
- 4
Resolve
Review the log and re-send where possible.
What you get
Delivery status
See accepted and rejected events.
Threshold alerts
Get told when volume falls unexpectedly.
Event log
A record of what was sent and when.
Connection checks
Warnings before credentials expire.
What the alert feed shows
Illustrative entries.
- OKMeta: qualified-lead events accepted
- WarnGoogle token expires in 7 days. Reconnect soon.
- AlertNo qualified events received in 24 hours
- AlertGoogle import rejected: conversion action not found
Finding out late versus finding out now
Without RevenueSignal
- A broken token fails with no visible error
- You notice when results drop
- No record of what was sent
With RevenueSignal
- Delivery is watched per destination
- Alerts arrive before the damage grows
- A log shows every send
Before we start
Who should receive alerts
Alert channels (email or WhatsApp)
Expected daily event volume
Connection owners for each ad account
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review