Alerts and monitoring

Know the moment your conversion signal breaks

A feedback loop that fails silently can cost weeks of poorly optimised spend. RevenueSignal watches delivery and tells you early.

The problem

What goes wrong without monitoring

Silent failures

An expired token or changed field can stop events with no visible error.

Late discovery

Teams notice only when results drop.

No audit trail

Hard to prove which events were sent.

Step by step

How monitoring works

  1. 1

    Watch

    Track events sent and accepted per destination.

  2. 2

    Detect

    Flag drops, rejections and missing data.

  3. 3

    Alert

    Notify the right person.

  4. 4

    Resolve

    Review the log and re-send where possible.

Capabilities

What you get

Delivery status

See accepted and rejected events.

Threshold alerts

Get told when volume falls unexpectedly.

Event log

A record of what was sent and when.

Connection checks

Warnings before credentials expire.

In practice

What the alert feed shows

Illustrative entries.

  • OKMeta: qualified-lead events accepted
  • WarnGoogle token expires in 7 days. Reconnect soon.
  • AlertNo qualified events received in 24 hours
  • AlertGoogle import rejected: conversion action not found
The difference

Finding out late versus finding out now

Without RevenueSignal

  • A broken token fails with no visible error
  • You notice when results drop
  • No record of what was sent

With RevenueSignal

  • Delivery is watched per destination
  • Alerts arrive before the damage grows
  • A log shows every send
Getting started

Before we start

1

Who should receive alerts

2

Alert channels (email or WhatsApp)

3

Expected daily event volume

4

Connection owners for each ad account

Common questions

We don't fight your stack

We already have a CRM. Do we need to replace it?

No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.

We already send leads to Meta through the Conversions API.

That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.

Do you send all our CRM data to Meta or Google?

No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.

Can you guarantee lower cost per lead or higher ROAS?

No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.

Can we start with one project?

Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.

Give your ads a better signal to learn from

Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.

Request a readiness review