See which campaigns produce revenue, not just leads
RevenueSignal connects each approved outcome to the lead and campaign that started it, so reports reflect sales rather than form fills.
Why numbers never match
Each tool counts differently
Ad platforms, analytics and your CRM use different rules and windows.
Credit is lost at handover
Offline steps break the link between click and sale.
Lead-level reporting only
Cost per lead hides cost per qualified lead or per sale.
How outcomes are attributed
- 1
Identify
Keep the source and click data with the lead from the first touch.
- 2
Follow
Track the lead through approved CRM stages.
- 3
Attribute
Assign each outcome back to the originating campaign.
- 4
Report
View cost per qualified lead and per outcome.
What you can see
Cost per qualified lead
Spend measured against leads that passed qualification.
Campaign to outcome
Trace revenue back to the campaign and ad set.
Reconciled numbers
One view that links ad spend to CRM outcomes.
Your rules
Outcome definitions come from you.
From lead count to outcome cost
Illustrative numbers, not results.
| Campaign | Leads | Qualified | Won |
|---|---|---|---|
| Campaign A | 120 | 36 | 9 |
| Campaign B | 200 | 30 | 4 |
| Campaign C | 80 | 32 | 10 |
Cost per lead versus cost per outcome
Without RevenueSignal
- The cheapest lead looks like the best campaign
- Three tools, three different totals
- Sales credit stops at the handover
With RevenueSignal
- Campaigns are compared on qualified and won
- One reconciled view
- Outcomes traced to the originating campaign
Before we start
Source and click data captured per lead
Your approved outcome stages
Spend data from each ad account
The attribution window you prefer
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review