Report RFQs that become orders, not catalogue downloads
B2B enquiries vary widely in size and seriousness. Send back the outcomes that mark a real buyer.
Why RFQs are hard to read
Mixed-quality enquiries
Students, resellers and genuine buyers submit the same form.
Long quotation cycles
Orders close months after the first click.
Dealer channels
Outcomes sit with dealers and are never connected back to campaigns.
From RFQ to purchase order
- 1
RFQ qualified
Requirement, quantity and timeline confirmed.
- 2
Quotation sent
A priced proposal reached the buyer.
- 3
Sample or demo
Evaluation under way.
- 4
Order received
The outcome that counts.
Built for long B2B cycles
RFQ quality grading
Quantity, specification and timeline separate real buyers from students and resellers.
Dealer-channel outcomes
Orders closed by dealers are connected back to the campaign that produced the enquiry.
Account-level roll-up
Repeat buyers are linked across enquiries, so one order credits every touch.
Order value reported
The size of the order is sent with the event, not only the fact that one closed.
What an order event looks like
Illustrative event. Field names depend on your setup.
{ "event_name": "OrderReceived", "action_source": "system_generated", "event_id": "rfq_2217_order", "value": "<order value>", "currency": "INR", "user_data": { "em": "<hashed email>", "ph": "<hashed phone>" } }
Catalogue downloads versus purchase orders
Without RevenueSignal
- Students and resellers look like buyers
- Months-long cycles starve the signal
- Dealer outcomes never reach campaigns
With RevenueSignal
- Qualified RFQs and orders become signals
- Long cycles still feed back
- Dealer-closed orders can be connected
What we need from your team
RFQ, quotation and order stages
Dealer or channel-partner records
Meta and Google ad account access
Order value fields
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review