Optimise ads for store visits and purchases, not enquiries
WhatsApp and web enquiries pile up, but only some walk in or buy. Send those outcomes back so campaigns chase buyers.
Why enquiries do not equal footfall
Enquiries are not sales
Catalogue requests and price checks inflate lead counts without revenue.
Offline conversions are hidden
A purchase at the counter never reaches the ad platform.
Many stores, one account
Location-level results get averaged out and good stores are starved of budget.
From chat to counter
- 1
Enquiry qualified
The shopper confirmed what they want to buy.
- 2
Store visit
The lead arrived at the store or showroom.
- 3
Quote or cart
A concrete offer was made.
- 4
Purchase
The sale recorded in your CRM or billing.
Built for walk-ins and many stores
Store-level signals
Each outlet reports its own visits and sales, so strong stores earn more budget.
Offline purchase matching
Counter sales are matched to the lead by phone number from your billing or CRM.
WhatsApp-first capture
Click-to-WhatsApp conversations are qualified and tracked from the first message.
Festive-season watch
Alerts flag a broken feed before a sale weekend, not after it.
One shopper, end to end
Illustrative journey.
- Day 0Clicks a festive-offer ad and messages on WhatsApp
- Day 0Staff confirm the product and budget: marked qualified
- Day 2Walks into the store: reported as a store visit
- Day 2Buys at the counter: purchase reported with value
Enquiries versus customers at the counter
Without RevenueSignal
- Catalogue requests look like sales
- Counter purchases never reach the ad account
- All stores averaged into one number
With RevenueSignal
- Store visits and purchases become signals
- Offline sales are connected to the ad that started them
- Store-level results stay visible
What we need from your team
A way to record store visits and purchases against the lead
Store or location list
Meta and Google ad account access
Billing or POS export, if purchases are recorded there
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review