Grade every lead before your team spends time on it
RevenueSignal scores incoming leads against the traits of leads that previously converted, so priorities are clear from the first minute.
The gap this closes
Every lead looks equal
Reps work the list in arrival order, not in order of likelihood.
Slow feedback
Outcomes arrive weeks after the spend.
Gut-feel prioritising
Judgement varies from rep to rep.
How it works
- 1
Learn
Study which past leads reached approved outcomes.
- 2
Score
Grade new leads on the traits that matter.
- 3
Route
Surface high-grade leads first.
- 4
Refine
Update grading as outcomes arrive.
What you get
Grades in the CRM
Reps see the grade next to the lead.
Based on your outcomes
Grading follows what converts for you, not a generic model.
Explainable
See which traits drove a grade.
Feeds the ad signal
Grades can support the events sent to ad platforms.
A grading scale
Illustrative. Grades and actions are set with your team.
| Grade | What it means | Suggested next step |
|---|---|---|
| A | Closely resembles past converters | Call first |
| B | Likely fit | Follow up today |
| C | Uncertain | Nurture on WhatsApp |
| D | Weak match | Automated reply only |
Arrival order versus likelihood order
Without RevenueSignal
- Reps work leads in the order they arrive
- Judgement varies from rep to rep
- No signal until the deal closes
With RevenueSignal
- The strongest leads rise to the top
- One consistent scale for the team
- Early grade can support the ad signal
Before we start
A history of leads and their outcomes
The fields captured on each lead
Definition of a good outcome
Who acts on each grade
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review