Complete lead records so signals match and scores improve
Missing phone formats, emails and source data weaken matching. Enrichment fills the gaps with permitted data.
The gap this closes
Incomplete records
Missing or malformed fields lower match rates.
Lost source data
Click IDs and campaign parameters are not stored with the lead.
Duplicates
The same person appears many times with split history.
How it works
- 1
Audit
Check which fields are missing or unreliable.
- 2
Normalise
Standardise phone numbers, names and emails.
- 3
Enrich
Add permitted data and source parameters.
- 4
Merge
Link duplicate records into one history.
What you get
Better match quality
Cleaner data improves conversion matching.
Source capture
Campaign and click data stored with each lead.
Duplicate handling
One person, one record.
Permission-aware
Only data you are allowed to use is applied.
Before and after
Illustrative record. Only permitted data is applied.
Before
Namerahul s
Phone98765 43210
Source(blank)
History3 duplicate records
After
NameRahul S.
Phone+91 98765 43210
SourceMeta · Spring offer
HistoryOne merged record
Messy records versus match-ready records
Without RevenueSignal
- Malformed phone numbers fail to match
- Campaign data is lost at capture
- Duplicates split one customer's history
With RevenueSignal
- Numbers and emails are standardised
- Source parameters are stored on the lead
- One person, one record
Before we start
An export or access to your lead records
Fields you want standardised
Rules for merging duplicates
Which data you are permitted to add
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review