Tie phone calls back to the campaign that drove them
Many high-intent leads call instead of filling a form. Capture those calls and connect them to outcomes.
The gap this closes
Calls are invisible
Callers rarely appear in ad reporting.
Source is lost
Reps do not know which campaign a caller came from.
Outcome stays offline
A sale closed on the phone never reaches the ad platform.
How it works
- 1
Capture
Log inbound and outbound calls against the lead.
- 2
Attribute
Link the call to its source campaign where data allows.
- 3
Outcome
Mark the call result in the CRM.
- 4
Report
Send approved outcomes back to the ad platform.
What you get
Call logs on the record
Every call appears in the lead timeline.
Works with CallSync
SIM-based call activity syncs with lead records.
Outcome tagging
Standard results make reporting reliable.
Source visibility
See which campaigns produce calls that convert.
A call log tied to campaigns
Illustrative entries.
| Time | Direction | Source campaign | Outcome |
|---|---|---|---|
| 10:42 | Inbound | Spring offer · Meta | Interested |
| 11:15 | Outbound | Brand search · Google | No answer |
| 12:03 | Inbound | Spring offer · Meta | Visit booked |
Invisible calls versus attributed calls
Without RevenueSignal
- Callers are missing from ad reporting
- Reps do not know the campaign
- Phone sales never reach the ad platform
With RevenueSignal
- Calls are logged on the lead timeline
- The campaign is visible to the rep
- Call outcomes can be reported back
Before we start
The phone numbers or SIMs your team uses
Call outcome list
Campaign naming rules
Consent for call recording, if used
We don't fight your stack
We already have a CRM. Do we need to replace it?
No. RevenueSignal sits around your CRM. Your CRM already holds the downstream outcomes that matter; we analyse and activate the approved ones so ad platforms can learn from them.
We already send leads to Meta through the Conversions API.
That is a good start. The Conversions API is the delivery route; the open question is what you send through it. A lead event alone tells the platform very little about which leads turn into revenue.
Do you send all our CRM data to Meta or Google?
No. Only approved, eligible outcomes and permitted customer-match data are mapped, according to the configuration we agree with you.
Can you guarantee lower cost per lead or higher ROAS?
No responsible platform can. Results depend on your data, volumes and campaigns, so we set a baseline first and measure against it.
Can we start with one project?
Yes, where your data and account structure allow it. A focused pilot is often the best way to see real proof before expanding.
Give your ads a better signal to learn from
Start with a Readiness Review. We look at your data journey and tell you what is worth sending back.
Request a readiness review